Quadpack’s Creative Hub has analysed market data, with digital ‘eyes and ears’ open, for its 2025 beauty trend eBook...

The packaging of liquid formulas can often benefit from an applicator, but there are many different types. Quadpack helps you choose the right one.

Quadpack’s Marketing team shares a distillation of the key trends in the beauty market in the year ahead.

It’s not enough for beauty brands to deliver a great product. Today’s consumers want more. Quadpack’s Market Insights team explains how beauty packaging solutions can convey feelings and experiences that help brands tell their story.

Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.

Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.

It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.

From the metaverse to healthification, beauty brands are looking at all the trends that will affect the future of cosmetics

Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.

While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned.

The ‘skin minimalism’ concept is not new, but simplified and sustainable beauty routines are the key drivers behind the hybridisation trend dominating make-up launches in 2021.

Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.

There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.

2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.

Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.

At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.

Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.

Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.

In recent years consumers around the world have seen a rise in skincare trends inspired by traditional rituals or a lifestye connected to nature and well being. But don't be confused by the alphabet soup - we help you discover what's behind these trends.

The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.

Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.

The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.

Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.

The right accessories can make or break an outfit. It’s the same with beauty and skincare products. Whether as a gift with purchase (GWP) or as part of a gift set, the inclusion of a little something extra seduces consumers. Quadpack’s Secondary Packaging team offers brands an ideal way to do this with the Moo Collection; a catalogue of high-quality skincare accessories and keepsakes.

Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.

The Quadpack Design and Advanced Technologies Department has been hard at work addressing the question, ‘What will the Beauty Market Look Like in 2022?’ As explained last month, the answer lies in four themes that define future trends.

Skincare brands are challenged by consumers to combine sustainability with an engaging experience. Quadpack’s Julie Vergnion shares some key insights.

Sticking a plastic straw in a mojito these days is about as PC as ivory cufflinks. Single-use plastic is the new moral outrage. It has been banned at Wetherspoons and Pret a Manger, and now McDonald’s is testing paper alternatives.

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.

Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.

A jar can be a beautiful thing. This versatile pack can be simple and elegant, warm and natural, hip and trendy or lavishly premium. Let us take you through the anatomy of a jar and inspire you with the different options we can offer – either designed and produced at our Quadpack Plastics injection-moulding facility or sourced from our global manufacturing partners.

What's trending? Take a little inspiration from the latest hot trends for beauty packaging, from the team at Quadpack.

It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.

The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.

As brands focus on particular audiences, packaging will reflect the target in three key areas: materials, functionality and decoration. Quadpack's Skin Care Division highlights three lifestyle trends which will be popular in 2016.

New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.

Airless containers are gaining popularity in the health and beauty markets since they provide a surprising number of intrinsic benefits. Quadpack has created an airless system that not only provides the consumer with these benefits, it also cuts down on unnecessary packaging which therefore cuts down on waste.

Many of the new creams, gels, and oils available are sensitive formulas and need strong protection. Some may even react with something as innocuous as air, and even the best airless containers on the market suffer from a degree of air re-entry through the nozzle. Until now. Quadpack now offers Yonwoo's Airless Shut-Off Nozzle, which ensures that even advanced formulas will not lose effectiveness.

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

Quadpack has introduced a new innovation to its range of products: The Yonwoo 10ml PP airless syringe, specifically geared towards the cosmetic industry.

Yonwoo's 2-in-1 Dual Concealer packs integrate separate containers into one easy-to-use and convenient package. Available as airless jars or tubes, the new Concealer line features closures (push-top for the jar, screw top for the tube) that open to reveal a container for a second product, normally some sort of balm or pressed powder that complements the product in the larger reservoir.

Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.